Monitoring the response to the AIDS epidemic using print media in Kenya, Tanzania, and Zimbabwe, 2001

Author(s):

Year: 2001

Abstract:

For this MEASURE Evaluation special report, researchers collected about 3,400 AIDS related articles from major newspapers in Kenya, Tanzania, and Zimbabwe from between May and July, 1999, and analyzed how and how often newspaper articles discussed topics such as condom use, government interventions, a potential cure, and sexual and non-sexual transmission. Analysis of newspaper titles and articles indicated an increase in positive responses to the AIDS epidemic in Kenya, Tanzania, and Zimbabwe during the 1990s, including an increased emphasis on AIDS awareness and action initiatives. Reporting on AIDS awareness was the most common topic; strong reporting of AIDS initiatives was also observed in all countries.