Total Market Approach to Family Planning: Key Indicators

Author(s): MEASURE Evaluation

Year: 2018

Abstract:

The United States Agency for International Development (USAID) Office of Population and Reproductive Health is pursuing a total market approach (TMA) to family planning (FP) programs. The agency is working to help countries build their capacity to “design, implement, and sustain high-performing FP programs” to provide “information, product, and service delivery in a rational, efficient, and equitable way” (USAID, n.d.). This approach calls for programs to include all sectors, and it is embraced by USAID-funded MEASURE Evaluation, which also operates holistically.

The objective of TMA is to engage all sectors of the FP market, in order to increase overall use of FP products and services, by better targeting free or subsidized products, reducing inefficiencies and overlaps, and creating space for the private sector to increase provision of FP commodities (Global Health eLearning Center, 2014).

Rigorous monitoring and evaluation (M&E) is essential to the success of FP programs. This resource outlines nine key indicators that USAID implementing partners can use to inform the M&E of FP programs supporting activities in the TMA priority area. Each indicator featured in this resource contains a definition as well as any calculations, suggested disaggregations, or reference periods.

For routine monitoring, program managers and evaluators should select a few relevant indicators that both are important to program objectives and easy to collect and interpret. The indicators may be supplemented or tailored to reflect a program’s unique context and objectives.