Total Market Approach to Family Planning

MEASURE Evaluation Resources to Increase Access to Family Planning Through a Total Market Approach

To expand the market in contraceptives and address couples’ unmet need for family planning, effective coordination is needed among the three sectors that deliver contraceptive products and services in developing countries: the public sector, the nonprofit sector, and the commercial sector.

A total market approach (TMA) to family planning gathers and uses data to strengthen collaboration among these sectors. Its ultimate goal is to create an efficiently segmented market that provides women access to a full range of family planning products and services. Although many countries are interested in adopting a TMA to inform their family planning policies and strategies, there is little consistency in the steps they take to make this decision. To address this need, MEASURE Evaluation, in collaboration with the Evidence Project and PATH, has developed several resources to standardize how countries assess their need and readiness for a TMA. These are:

Handbook for Research on the Family Planning Market

	Volume 1: Using Data to Inform a Total Market Approach to Family Planning Volume 1 describes which TMA indicators should be analyzed to inform the TMA strategy (if a country decides to adopt one) and to monitor and evaluate the strategy’s implementation.
	Volume 2: Tools and Resources for an In-Depth Analysis of the Family Planning Market Volume 2 offers tools that researchers can use to conduct an indepth market analysis, as follows: A description of the steps involved in data source mapping, which is used to create an overview of existing data sources that can be used for the market analysis, and to identify information gaps that may require primary data collection Computer code to calculate commonly used wealth indicators Guidance and computer code for estimating the number of family planning users from survey data Illustrative examples of survey data mining A description of the steps involved in obtaining institutional review board approval for a study, including protocol templates and consent form templates Model questionnaires for household surveys and for delivery point surveys Indicator references sheets that explain the measurement of key TMA indicators

Volume 1: Using Data to Inform a Total Market Approach to Family Planning

Volume 1 describes which TMA indicators should be analyzed to inform the TMA strategy (if a country decides to adopt one) and to monitor and evaluate the strategy’s implementation.

Volume 2: Tools and Resources for an In-Depth Analysis of the Family Planning Market

Volume 2 offers tools that researchers can use to conduct an indepth market analysis, as follows:

A description of the steps involved in data source mapping, which is used to create an overview of existing data sources that can be used for the market analysis, and to identify information gaps that may require primary data collection
Computer code to calculate commonly used wealth indicators
Guidance and computer code for estimating the number of family planning users from survey data
Illustrative examples of survey data mining
A description of the steps involved in obtaining institutional review board approval for a study, including protocol templates and consent form templates
Model questionnaires for household surveys and for delivery point surveys
Indicator references sheets that explain the measurement of key TMA indicators

Planning Guide for a Total Market Approach to Increase Access to Family Planning

	Module 1: Landscape Assessment Module 1 guides implementing organizations and donors through the following steps in a TMA landscape analysis: Assess and catalyze interest by conducting a desk review along with preliminary outreach to key stakeholders. Conduct stakeholder analysis. Analyze and validate findings from the desk review and stakeholder analysis and plan next steps.
	Module 2: In-Depth Analysis of the Family Planning Market Module 2 explains for this same audience the requirements of an in-depth analysis of the family planning market. It reviews the following tasks for an in-depth analysis: Construct indicators, establish data requirements, and identify measurement issues and other challenges. Identify data sources for secondary and primary research. Analyze patterns and trends in key TMA indicators and identify key variables for stratification and market segmentation (how to measure wealth, analytical approach for TMA market analyses, using survey data to estimate the number of family planning users). Develop dissemination and advocacy approaches. Assess government stewardship capacity.

Module 1: Landscape Assessment

Module 1 guides implementing organizations and donors through the following steps in a TMA landscape analysis:

Assess and catalyze interest by conducting a desk review along with preliminary outreach to key stakeholders.
Conduct stakeholder analysis.
Analyze and validate findings from the desk review and stakeholder analysis and plan next steps.

Module 2: In-Depth Analysis of the Family Planning Market

Module 2 explains for this same audience the requirements of an in-depth analysis of the family planning market. It reviews the following tasks for an in-depth analysis:

Construct indicators, establish data requirements, and identify measurement issues and other challenges.
Identify data sources for secondary and primary research.
Analyze patterns and trends in key TMA indicators and identify key variables for stratification and market segmentation (how to measure wealth, analytical approach for TMA market analyses, using survey data to estimate the number of family planning users).
Develop dissemination and advocacy approaches.
Assess government stewardship capacity.

	New MEASURE Evaluation Resources to Increase Access to Family Planning Through a Total Market Approach This factsheet provides an introduction to the TMA resources.

New MEASURE Evaluation Resources to Increase Access to Family Planning Through a Total Market Approach

This factsheet provides an introduction to the TMA resources.

Filed under: Family Planning , Total market approach , Fertility, Families, and Children

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MEASURE Evaluation is funded by USAID to strengthen capacity in developing countries to gather, interpret, and use data to improve health. We create tools and approaches for rigorous evaluations, providing evidence to address health challenges. And we strengthen health information systems so countries can make better decisions and sustain good health outcomes over time.

MEASURE Evaluation
Carolina Population Center
University of North Carolina at Chapel Hill
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Chapel Hill, North Carolina 27516
Email: measure@unc.edu
www.measureevaluation.org

MEASURE Evaluation is funded by the United States Agency for International Development (USAID) and the U.S. President's Emergency Plan for AIDS Relief (PEPFAR). The information provided on this web site is not official U.S. government information and does not necessarily represent the views of USAID, PEPFAR or the U.S. government.

Total Market Approach to Family Planning

Handbook for Research on the Family Planning Market

Planning Guide for a Total Market Approach to Increase Access to Family Planning

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